Building a Community
All successful brands need to build a community of fans, followers and supporters if they are to be sustainable over the long term.
Whether you’re a business start-up, a social enterprise or are developing a one-off campaign for a community issue, understanding how you can effectively connect with people and get them behind your cause is critical.
In this interview with Trevor Young, self-confessed ‘digital thinker and doer’ Kate Kendall provides insights into how business and community-based brands can develop a gain support by building and cultivating a community of followers and advocates.
Recently named amongst The Age (Melbourne) magazine’s ‘100 Most Influential, Inspiring and Creative’ people, Kate has been building and managing online communities for many years.
Kate is behind two new start-up enterprises – theFetch (a ‘what’s on’ directory for the business, digital and creative communities for Melbourne, Sydney, Brisbane, London, New York and Berlin) and Cloud Peeps, which provides social media services for startups and small businesses. She also founded Social Melbourne, a weekly get-together for Melbourne’s social media community.